B&B Italia was founded in 1966 by Piero Amborgio Busnelli and is the leading Italian company in the international furnishing market. From the start, the firm distinguished itself by taking a managerial approach instead of the traditional handcrafting family-run companies. The headquarter is based in northern Milan, Italy, which was designed by R. Piano and R. Rogers in 1972. Introducing its products to the market, B&B Italia created a new milestone in the history of Italian design. All of their collections contributed to the contemporary, modern design and lifestyle with their exceptional quality.